Renovations at Target Hope to Boost Business

By: Nick Baker

The Mount Pleasant Target has been renovating their store for months, but with many other shopping choices available to city residents, such as Wal-Mart and Meijer, will the new features be enough to bring in more customers?

The renovations for the Target include a redesigning of the stores interior, adding new flooring and fixtures in many places. In addition, the outside of the store will also receive a new design scheme, making it more consistent with newer Target stores.

Along with the upgrades to store appearance, Target will now offer more goods and services for its customers.

An expanded grocery department, consisting of additional food products and a wall length cooler for frozen goods, will now be accessible. Also a Starbucks will be opened where the pre-existing food court used to be.

According to Scott Gordon, a manager at the Mount Pleasant Target, the renovations will hopefully increase the stores business.

“The plan for the renovations was decided by the corporate office,” said Gordon, “It’s something they are doing all over the country to better the quality of the stores and make the shopping experience easier for our customers.

With college students being a large market in Mount Pleasant, these improvements hope to appeal to the Central Michigan University demographic. With more food and coffee being offered to customers, Target hopes to bring in college age kids for both their grocery and shopping needs.

Eric Wilson, a sophomore at CMU from Berkley MI, thinks that the renovations could bring in more business from students who live off campus.

“I really like Target,” said Wilson, “They have good prices on all their merchandise. If that carries over to the new stuff they are going to offer, I would start buying my groceries there.”

The Target in Mount Pleasant, located on Blue Grass Road near Mission st., started their renovations late this summer and plan on finishing by Oct. 16th.